Kwikota yokuqala ka-2026, ukuthengiswa kwezingxenye zezimoto zenkampani kwamanye amazwe kubone ukwanda okuncane uma kuqhathaniswa nekota edlule, okubonisa ukuthambekela kokusimama. Kodwa-ke, kusasele igebe elikhulu uma kuqhathaniswa nomgomo wokuthengiswa kwezentengiselwano zangaphandle wekota. Okulandelayo isifinyezo sokusebenza kokuthengiswa kwezingxenye zezimoto zangaphandle kule kota, izinkinga ezibalulekile (ezigxile ekuthuthukisweni kwamakhasimende nokukhula kokuthengisa), kanye neziqondiso zesikhathi esizayo. Kuhlanganiswe nokuhlaziywa okunembile kwesimo samazwe ngamazwe, lokhu kunikeza amasu asebenzayo okunqoba izithiyo zokuthuthukiswa kwamakhasimende, ukwandisa ukuthengiswa kwezentengiselwano zangaphandle, kanye nokunciphisa igebe eliqondiwe.
I. Ukuthengiswa Kwangaphandle Kwezingxenye Zezimoto Okuphelele Kwikota Yokuqala Kule kota, imakethe yokuhweba yangaphandle kwezingxenye zezimoto ibhekane namathuba nezinselele ngenxa yethonya eliningi elivela ezimweni zasekhaya nezamazwe ngamazwe. Ngokuphathelene nokusebenza okuphelele, kusetshenziswa izinzuzo zochungechunge lokuhlinzekwa kwezimboni zezingxenye zezimoto zasekhaya kanye nokukhululwa kwesidingo kwezinye izimakethe zaphesheya ezisafufusa, ukuthengiswa kwangaphandle kwezingxenye zezimoto zenkampani kukhuphuke uma kuqhathaniswa nekota edlule. Kodwa-ke, cishe u-70% kuphela wenhloso yokuhweba kwamanye amazwe yekota efinyelelwe, igebe elikhulu.
Izithombe Ezivelele Zokuthengisa
Imbuyiselo Ezinzile Ekutshalweni Kwezimali Kumakhasimende Akhona: Izinga lokugcina amakhasimende aphesheya kwezilwandle ayinhloko (ikakhulukazi agxile emakethe yaseNingizimu Melika) lihlale lingaphezu kuka-80%. Kule kota, ngokulandelana njalo kanye nokuphendula ngesikhathi esifanele ezidingweni zangemuva kokuthengisa, ukuthengwa okuphindaphindiwe kumakhasimende akhona kukhuthazwe. Ama-oda avela kwamanye amakhasimende akhona abone ukwanda okuncane uma kuqhathaniswa nekota edlule, okusekela ngempumelelo ukwanda okulandelanayo kokuthengisa, okubonisa ukubaluleka kokulandelela amakhasimende okuqhubekayo.
Ubuthakathaka Bokuthengisa: Ukuthuthukiswa Kwamakhasimende Okubi kanye Nomthamo Omncane We-oda: Inani lamakhasimende amasha athuthukisiwe alizange lihlangabezane nokulindelwe, amakhasimende aphesheya ayeqaphile ezinhlosweni zawo zokuthenga, futhi izinga lokuguqulwa kombuzo laliphansi. Ngakolunye uhlangothi, iziteshi zokuthuthukisa amakhasimende zazilinganiselwe, ikakhulukazi zithembele kumapulatifomu e-B2B ukuze alinde imibuzo ngaphandle kokulinda, ngaphandle kwemizamo eyanele yokuthuthukisa.
II. Izinkinga Eziyinhloko Ekuthengisweni Kwezingxenye Zezimoto Kwangaphandle Kwekota Yokuqala
(I) Izithiyo Ezibalulekile Ekuthuthukisweni Kwamakhasimende kanye Namakhasimende Amasha Anganele
1. Iziteshi Zokuthuthukiswa Kwamakhasimende Ezilinganiselwe Nezingasebenzisi: Ngokuyinhloko ukuthembela kumapulatifomu e-B2B njenge-Alibaba International Station ukulinda imibuzo yamakhasimende, iziteshi zokuthuthukiswa ezisebenzayo (njengemibukiso yaphesheya kwezilwandle, ukudluliselwa kwamakhasimende, kanye nokukhuthazwa kwezokuxhumana) azizange zisetshenziswe ngokugcwele, okwaholela emithonjeni yamakhasimende elinganiselwe.
2. Ukuhlolwa Nokulandelela Amakhasimende Okunganembile: Ukuntuleka kokuhlolwa okuphumelelayo kwamakhasimende abuzayo, ukwehluleka ukuhlukanisa izimfanelo zamakhasimende (amakhasimende okugcina, ama-ejenti, kanye nabathengi ngabanye), kanye nokulandelela okungaboni kahle kwaholela emizamweni ehlukahlukene, lapho amakhasimende angaba khona esezingeni eliphezulu engalandelwa ngesikhathi nangendlela ejulile.
3. Ukuxhumana okunganele namakhasimende akhona: Ukuqonda okunganele ngezidingo zamakhasimende akhona ayinhloko; ukwehluleka ukuncoma imikhiqizo emisha yezingxenye zezimoto ngendlela ehlelekile; kanye nokwehluleka ukwazisa amakhasimende ngokushesha ngokuthuthukiswa komkhiqizo, okubangela ubunzima ekwandiseni ivolumu yama-oda kumakhasimende akhona.
(II) Ukukhula okubuthakathaka kokuthengisa, ikhwalithi ye-oda enganele kanye nobuningi:
1. Ukuntuleka kwama-oda amakhulu; ukwakheka kwama-oda okungafanele.
2. Ukuncintisana kwamanani okunganele; amandla abuthakathaka okuxoxisana.
3. Ukusebenza kahle kokulandelela okuphansi; ukungalawulwa ngokwanele kwemininingwane yokugcwalisa.
Lokhu kwephula isimiso sokuxhumana namakhasimende "sokubonisa ngokunembile izinzuzo zomkhiqizo."
Amakhono anganele ayaphazamisa ukuguqulwa okuphumelelayo.
III. Iziqondiso Zesikhathi Esizayo
(I) Lungisa Amasu Okuthuthukisa Amakhasimende, Ukwandisa Isisekelo Samakhasimende, Nokuthuthukisa Ikhwalithi Yamakhasimende
1. Nweba Iziteshi Zokuthuthukiswa Kwamakhasimende Ezihlukahlukene: Nciphisa ukuthembela kumapulatifomu e-B2B;
Okwesibili, sebenzisa idatha yamasiko kanye nezinkundla zokuxhumana (i-LinkedIn, i-Facebook) ukuhlonza amakhasimende angaba khona, ukuthumela imibuzo eqondiwe ngendlela eqondile, kanye nokwandisa isilinganiso sentuthuko eqondile;
Okwesithathu, sebenzisa izinkomba ezivela kumakhasimende akhona, thuthukisa izinqubomgomo zokukhuthaza (njengezaphulelo zama-oda), futhi uqondise amakhasimende akhona ukuthi ancome amakhasimende amasha, asebenzise ngokugcwele inani lezinsiza zamakhasimende akhona;
2. Hlola Amakhasimende Ngokunembile Futhi Uthuthukise Amasu Okulandelela: Hlela futhi uhlole amakhasimende, uhlukanise phakathi kwamakhasimende okugcina, ama-ejenti, kanye nabathengi ngabanye, ubeke phambili ukulandelela namakhasimende aneziqu ezinhle nezidingo zokuthenga ezizinzile, futhi wabe imizamo efanele; thuthukisa izinhlelo zokulandelela ezihlukene zezinhlobo ezahlukene zamakhasimende, unikeze izingcaphuno eziphelele zemibuzo esekelwe kuthempulethi, uphakamise imibuzo ngokuzikhandla ukuze uqondise ukusebenzisana, futhi uqokomise izinzuzo zomkhiqizo kanye neziqinisekiso zesevisi;
3. Siza amakhasimende akhona futhi wandise ukuthengwa okuphindaphindiwe kanye nenani lama-oda: Xhumana njalo namakhasimende akhona ukuze uqonde izidingo zawo ezishintshayo zemakethe, uncome imikhiqizo emisha nethuthukisiwe, futhi unikeze izingcaphuno nezixazululo ezenziwe ngokwezifiso ngokusekelwe ekulungisweni kwenqubomgomo ezimakethe zawo; unikeze izikhuthazo zokubambisana zesikhathi eside kumakhasimende akhona ukuze ukhuthaze ukwanda kwenani lama-oda kanye nezikhathi zokubambisana ezengeziwe; uphendule ngokushesha ezidingweni zamakhasimende akhona ngemuva kokuthengisa ukuze uthuthukise ukwaneliseka kwamakhasimende, ukhuthaze ukuthengwa okuphindaphindiwe kanye nokudluliselwa, futhi wakhe ukwesekwa kokuthengisa okuzinzile.
(II) Gxila ekwandiseni ukuthengisa, ukuthuthukisa ukwakheka kwe-oda, kanye nokuthuthukisa inzuzo
1. Qondanisa ama-oda amakhulu futhi uthuthukise isakhiwo se-oda: Gxila ekuxhumeni namabhizinisi amancane naphakathi angaphandle kwezingxenye zezimoto kanye nabasabalalisi bezingxenye zezimoto, unikeze izikhuthazo zokuthenga ngobuningi ukuze uqondise amakhasimende ukwandisa ivolumu yama-oda;
2. Thuthukisa amandla okuxoxisana nokunciphisa izingozi zezindleko: Yenza ukuhlaziywa okujulile kwezitayela zamanani emakethe yamazwe ngamazwe kanye nezingcaphuno zabancintisani, futhi uthuthukise amasu amanani anengqondo asekelwe ezinzuzweni zezindleko zomkhiqizo kanye nekhwalithi ukuze ugweme ukuzibandakanya ngokungacabangi emncintiswaneni wamanani aphansi; ubonise ngokufanele izingcindezi zezindleko ezifana nentela kanye nokwenyuka kwezimpahla ezikhwameni, ngenkathi ugcizelela ikhwalithi yomkhiqizo kanye nezinzuzo zokulethwa ukuze uthuthukise amandla okuxoxisana.
3. Thuthukisa ukusebenza kahle kokulandelela ama-oda futhi ulawule ngokuqinile ukugcwaliswa: Lungiselela inqubo yokulandelela ama-oda ukuqinisekisa inqubekela phambili ephumelelayo ezigabeni ezifana nekhotheshini, ukulethwa kwesampula, kanye nokusayinwa kwenkontileka, futhi ugweme ukulahleka kwe-oda ngenxa yokubambezeleka; sungula incwadi yokugcwalisa ama-oda ukuze ulandelele inqubekela phambili yezokuthutha kanye nokususwa kwezimpahla zamakhasimende kuyo yonke inqubo, futhi uxhumane nezikhungo zokuthutha kanye nokususwa kwezimpahla zamakhasimende kusenesikhathi ukuqinisekisa ukulethwa kwama-oda ngesikhathi esifanele; ukusingatha ngokushesha izikhalazo zamakhasimende kanye nempendulo ngesikhathi senqubo yokugcwalisa, ukuxazulula izinkinga ngendlela ephumelelayo, ukuthuthukisa ulwazi lwamakhasimende, ukukhuthaza ukuthengwa okuphindaphindwayo kwamakhasimende, nokuqinisekisa ukukhula okuzinzile kokuthengisa.
Isikhathi sokuthunyelwe: Ephreli-03-2026
